마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,

How to attract Ajumma into cinema
Final Project
Index
Introduction

Research Objective

Focus Group Interview

Survey research

Recommendation
Introduction
Research Objective

How they behave in terms of their leisure time

How they think about movies and movie theaters

Why they have a low usage rate

How we can improve
Focus Group Interview
Survey Research
Survey Research
Survey Research
Why do consumers go to cinema
Survey Research
Why consumers don’t go to cinema
Survey Research
With whom do consumers go to cinema
Group B
Group C
Focusing strategy on friendship, social gathering
Survey Research
....

[pptx/pdf]마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,