라면시장,마케팅전략,라면마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

Background:

Saturation in Korean Market:
Only a few years ago, ramen is considered little more than just a powder soup that comes along with instant noodle in it. However, nowadays consumers are pursuing health and diverse flavors. Therefore, noodle industry is accelerating in increasing market of well-being type noodles like dry noodle, cold-noodle, and rice noodle instead of original ramen. For example, there are Nongshim s Doong-ji-nang-myun and Hoo-roo-rook noodle. These products succeeded in creating new demand from consumers. Since 2009, government has been trying to make people consume lots of rice. Thanks to this, many companies are launching noodles made of rice. Also, according to the trend of low-carbon and green industry, manufacturers and distributors have been making great effort to reduce packaging and earn eco-friendly image.
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[docx/pdf]라면시장,마케팅전략,라면마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p