마케팅원론-정관장

[마케팅원론]

정관장

목 차

1. 주제선정이유················································
3
2. 기업소개 (한국인삼공사 정관장)··················
4~7
3. 환경분석

1) 시장환경 분석·············································
8~10
2) swot분석···················································
11~13
3) 경쟁사분석·················································
13~16
4. STP 전략······················································
17~18
5. 4P전략·························································
18~26
6. 성공요인분석················································
27
7. 확인된 문제점 및 해결방안····························
28~31
8. 결론····························································
32
9. 참고자료······················································
32

1. 주제선정이유

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[hwp/pdf]마케팅원론-정관장