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Rice Cafe
Assignment
Ⅰ
1. Identify problem
Our primarily customer group
Kyung Hee university student
How should I communicate or promote my product to this group
Survey the people around the University
2. Plan Research Design
How many 16 questions



written survey

Most of the questions are close ended questions and few of them are open ended questions.
What type of format
3. Select a sample size
How big





Why
at least 1000 samples
over 10000 students
over 50000 floating population
1000 of samples can be reflect peoples inclination.
4. Collect Data
Taking the final version of your Plan Design/Research Survey conduct a collection of data.
We took 30 samples.
(6 per person in your group)
5. Analyze Data Survey
1. Sex
2. How old are you
3. What is your occupation
4 .How much you spend money a day
5. How much you spend time around K
....

[ppt/pdf]떡,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p