닌텐도,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

C O N T E N T S
INTRODUCTION
CRISIS OF NINTENDO
STRENTH OF NINTENDO
SOCIAL EFFECT
CONCLUSION
Q A
Peach !!
HA HA !!
I N T R O D U C T I O N
INTRODUCTION
Nintendo Co., Ltd.

Multinational corporation located in Kyoto, Japan.
Founded on September 23, 1889 by Fusajiro Yamauchi.
Company capitalized at 10,065,400,000 (Yen).

As of October 2, 2008, Nintendo has sold over 470 million hardware units and 2.7 billion software units.
INTRODUCTION
Nintendo started with playing card Then moved to toy business
INTRODUCTION
Nintendo hit the jack-pot in 1980s
70 %
90 %
Market Share
INTRODUCTION
During 1990s, they began to be shrunken.
In the early 2000, their market share down to 16%.
50 %
25 %
16 %
Getting Down
CRISIS OF NINTENDO
CRISIS OF NINTENDO
Failure of business diversification (1962)
Return to amusement industry
Ex. (ultra hand,
laser-clay shooting system)

Hotel management
Taxi
Instant food
Child care goods

CRISIS OF NINTENDO
The oil crisis (1973)
....

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