[경영학] 스타벅스

STARBUCKS COFEE
STARBUCKS COFEE KOREA
STARBUCKS Introduction

A. History

B. Market Phenomenon

C. Brand Maketing Strategies of Starbucks

D. Summery
A. STARBUCKS History
1971, First Open in Seatle
1987, Howard Schult Takes Office as Director
(Starbucks Location Total : 17)
2003, Starbucks Grow into a Multinational Company with
7,225 Shops in 70 Countries
1999 July, first open in Korea near Iwha Uvi.
2003 5,500 million sales ( growth by 9000% compared to
60 million at fist year )
2004 July 27th. open No. 100 store in Iteawon
Orin Smith: “ Starbucks Korea is the most productive company now and should be the model of other starbucks company”
B. Market Phenomenon of
TAKE-OUT Coffee
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[ppt/pdf][경영학] 스타벅스