호텔

2011-1

Hotel Project Management

Sculpting in Time
(Travel Agency)

　　　

Contents

1. Analysis of customer
1-1 . Purchase Behavior
　　　　1-2. Customers needs
　　　　1-3. Customer profile
　　　　1-4. customer Purchasing power

2.
2-1. S.I.T
2-2. logo
2-3. Type of Business
2-4. Vision and Mission Statement
2-5. Organizational Structure
2-6. Place Analysis
　　　2-6-1. Advantage of this place
2-6-2. Disadvantage of this place
2-6-3. A Floating Population
　　　　2-7. Product
　　　　2-8. CRM
　　　　2-9. Advertising and Promotion
　　　　

　3. Sales Marketing Strategy

　4. SWOT Analysis
　
　5. Conclusion
　　　　
　　　　
　　　　
　　　　
　　　　
　　　　
　　　　

1. Analysis of customer

1-1. Purchase Behavior
A. Problem Recognition: Perceiving a Need
....

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