신세계백화점의_마케팅_분석_최종보고서

“세계 초일류 유통기업을 꿈꾸다”
신세계백화점의 마케팅 전략 분석

목 차

1. 기업소개··············································································3

2. 3C 분석··············································································3
(1)자사분석······························································································3
(2)경쟁자분석-롯데백화점·············································································3
(3)고객분석······························································································4

3. SWOT 분석··········································································4
(1) Strength·····························································································4
(2) Weakness···························································································4
(3) Opportunity·························································································4
....

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