서비스마케팅_

The Philippines’ No.1 Fast-food chain
Environment - Analysis (환경분석)
Marketing - Analysis (시장분석)
Strategy - Analysis (전략분석)
- What is a Jollibee
- Jollibee’s ‘FSC’ Commitment
- The DLSU Survey
- Marketing , Operating, Internatinal
Page No. 1
The Philippines’ No.1 Fast-food chain
Jolly
- happy, cheerful, merry,
upbeat, playful, cheery,
genial, chirpy
Bee
- Honeybee
- A workman
Filipino friendly character “Jollibee”
Page No. 2

Mark the P1 billion sales now has about 1400 stores in the Philippines and 161 in other countries.
The Philippines’ No.1 Fast-food chain
Page No. 3
It is an American style fast-food restaurant that
caters to the Filipino taste.
1975
1978
1981
1984
1992
1999
2003
Mr. Tony Tan 아이스크림 점포 창업
Jollibee Foods Corporation is born (sales of P2million)
Jollibee Foods Corporation enters list of Top 1000
Corporations. Jollibee ended the year with 10 stores.
Jollibee enters list of Top 500 Corporations and assumes market
leadership in local fast food industry.
....

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