이마트

image marketing of E-Mart
Prologue
Market-oriented mission
Marketing landscape
Marketing orientation
STP strategy
Every Day Low Price
Customer-Oriented

Echo E-mart
STP Strategy
Segmentation
Targeting
Demographic
-30-40대
-Housewives
-Couples having children



Geographic
-city with 150,000 ~ 200,000
-urban area
-place located around apartment complex




Targeting
Psychographic
-upper lowers / working class
consumer should feel attractiveness at low price
-middle class




Behavioral
-economical consumer
-visit twice a month or once a month
buy a large amount





Targeting




Targeting
- housewives in thirties ~ forties with children
- upper lowers or working class who
can’t freely consume what they want
- consumers who live in urban area and
buy a large amount of products



Targeting
....

[ppt/pdf]이마트