마케팅_래디패스

Pricing Strategy of Radypass
Index
Radypass’s
Pricing Goal
Cost Structure
1.Up Front Cost
2. Product Cost
Pricing Strategy
Dynamic Pricing
Pricing Models
Expected Effects
on each Stakeholder
Pricing Goal
Cost Structure
Reference System
[Hi-pass System]


: Highway Tollgate Payment system
based on WIRELESS NETWORKING


: Approx. 35,000,000 USD
to cover metropolitan area
Cost Structure
Subway System :
about 400 stations
* 4 RFID Readers (EA station)
* Cost of Reader Gates (about $200)
= appox. 3.2 million USD
Bus system Cost :
about 8000 buses in Met. Area
RFID Reader Device ($100/bus)
= approx. 8 million USD
Solution Cost : 8 ~ 10 million USD
Total Cost : 20 million USD
RFID Chip : about 1$
-] Basic Chip

Add- in Financial Function
-] Premium Chip
Product Cost
Upfront Cost
Pricing Strategy
....

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