Marketing_UNIQLO_마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

Marketing Analysis
GAP
MANGO
FOREVER 21
1
codes combine
NIKE
2
The most important customer group, 20s wants unique and trendy style. However, simple and basic items of UNIQLO are big issues among them.

Hereby, we will find the SECRET of UNIQLO’s popularity and how to get more profits from 20s.
Issue
3
What is SPA brand
Speciality retailer of Private label Apparel
Production, Design, Circulation, Sales by One company
Market Size : $100,000,000(in Korea)
44
About UNIQLO
4

Since 1963, in Japan
No.1 SPA brand in Korea with profit
Inexpensive, but high quality
20s loves UNIQLO
55
About UNIQLO
5
UNIQLO DNA
Simple Basic style

UT(T-shirt)
UJ(Jeans)
Heat-tech

Various products with many colors
6

Cheap, Simple Casual apparel market targeted twenties and thirties

Size of apparel market is steadily increasing.
Percentage of market share is rapidly increasing.
SWOT Analysis
Target Market
7
GAP
SWOT Analysis
8
....

[pptx/pdf]Marketing_UNIQLO_마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p