EVERLAND

EVERLAND
Slected company - everland
*Reasons
for selecting
About everland
BCG Matirix
Competitor Analysis
Lotte World
Seoul Land
* Everland s strength
* Everland s weakness
- Most prefered theme park in korea
- Less sensitive to season change
- Most of customers are korean
- Location
7p - Product
7p - Price
- Discount by using
various cards.
Univierty student discount Entrance
Exam student discount and etc.
“ Discount ”
7p - Promotion
Win Win
Collaborating with their sponsor
7p - Place
Vast area Comfort
Country side Lack of access
Provide guide map and shuttle bus
7p - Process
7p - Physical evidence
7p - People
* Educate
in Samsung Everland Service Academy
Tangible Spectrum
Intangible
dominant
Tangible
dominant
Fast-food
outlet
Advertising
agencies
Everland
Teaching
Cosmetics
Detergents
Salt
Gap - provider Gap3
Demand
Supply
Continuum of Evaluation
for Different Types of Product
Most
goods
Most
Services
Easy to
evaluation
....

[pptx/pdf]EVERLAND