맥노널드-기업분석

Mc Donald’s Wendy’s
Financial Analysis
Contents
1.
2.
Firm Performance Measures
3.
Summary Recommendations
4.
Introduction Industry and Company Analysis
Financial Statement Analysis
Introduction and
Industry Company Analysis
Part 1.
Introduction
1. Mc Donald s
The biggest company in fast food industry
2. Wendy’s
In 2008, Wendy’s is merged with Triarc.
-] The third largest company in fast food industry
3. The process of analysis
Common Size analysis
Comparative Analysis
Ratio Analysis
4. Recommendation for our companies
Industry Analysis
[General background and current trends of the fast food industry]
1. Fast food
Must be prepared quickly
preheated or precooked for time reducing
2. Fast food’s service
take out service
drive through service
3. Market share of the fast food industry
Company Analysis - Mc Donald s
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