Iriver MP3

FINAL PRESENTATION
Iriver MP3 의
1위로의 탈환
Contents
Introduction
Market Analysis
3C Analysis
SWOT Analysis
Problem Definition
Problem Solving
Conclusion
Limitation
Reference
Time Schedule
Introduction
Market Analysis
3C Analysis
SWOT Analysis
Problem Definition
Problem Solving
Conclusion
Limitation
Reference
MP3 Market

국내 판매량
2007년도 200만대
2008년도 180만대
Introduction
Market Analysis
3C Analysis
SWOT Analysis
Problem Definition
Problem Solving
Conclusion
Limitation
Reference
Market Analysis
심각한 하락
Introduction
Market Analysis
3C Analysis
SWOT Analysis
Problem Definition
Problem Solving
Conclusion
Limitation
Reference
Customer Analysis
Target Customer
트렌드의 변화에 민감
감각적인 디자인 추구
인터넷으로 모든 구매정보를 취득
(제품 특징 세밀히 파악 가능)
이성적 소비
Introduction
Market Analysis
3C Analysis
SWOT Analysis
Problem Definition
Problem Solving
Conclusion
Limitation
Reference
Competitor Analysis
코원 s9

AMOLED(유기발광다이오드)사용
시야각이 넓고 눈의 피로가 덜함.
뛰어난 배터리 시간.

최고를 꿈꾸다.

....

[pptx/pdf]Iriver MP3