Strategic Marketing,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

Strategic Marketing
Contents
Introduction
Brand Analysis
Consumer Survey Analysis
4P · STP Strategy
Marketing Strategy
Conclusion
Introduction
Choice Background

Market Leader
Drinking Culture Change
Low Alcohol Degree Trend
Entry to Overseas Market
Brand Analysis
Jin Ro
Establishment in 1924

Launching Various Alcohol Drinks

No.1 Soju Company
Brand Analysis
참이슬
alcohol degree -20.1%
launching-1998. 10.19
Production Factory - Icheon · CheongWon
Attribute
- filtered by bamboo charcoal three times
Brand Analysis
Macroscopic analysis

Social - Economic Environment
Cultural Environment
International Environment
Soju market analysis
Brand Analysis
Trend Change in Soju Market

Low Alcohol Degree
Expectation for Soju market
Soju market analysis
Brand Analysis
Competitor Analysis
Brand Analysis
....

[ppt/pdf]Strategic Marketing,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p