Hyundai credit card,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

Hyundai credit card
Agenda
Company profile
1
Targeting
2
Loyalty program
3
Q A
4
Contents
Hyundai credit card
Profile
Company profile
Milestone

2001. Participation credit card industry by acquisition Diners Club
2003.5 Launching M card
2005.2 Launching Black card(VVIP)
2005.8 Strategic Partnership with
GE capital
2006~2008
NSCI rank 1

Hyundai
Credit card
Revenue
▲KRW 520 bn
(2010 1Q)
Operating income
▲KRW 92 bn
(2010 1Q)
Net income
▲KRW 69 bn
(2010 1Q)
Company Profile
Products
Change the rule
By alphabet marketing and color marketing, Hyundai card change the rule to compete among their internal brand.
Product
Prior Occupation of VVIP
Most exceptional movement of Hyundai card was to launch VVIP card. Market anticipated this would be failed, but they generated this position and occupied.
Ranking
Ranking
Market Share by customer Purchasing
2003.
Samsung: 17.15%
Hyundai: 4.1%

2009.
Samsung: 10.7%
Hyundai: 10.9%

Hyundai credit card
Targeting
....

[pptx/pdf]Hyundai credit card,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p