Cold Stone Cremery,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

Cold Stone CreameryThe Ultimate Ice Cream Experience

Contents
Market Analysis

S-T-P

4P

Marketing Strategy

Suggestions



Environment
As quality of life improves,
people started to enjoy dessert
Premium ice cream market
Market Analysis
Company
Cold Stone Creamery
The ice cream is mixed with
many types of different flavors of
the customer’s desire
on an actual cold stone of -9°C
Market Analysis
Company
SWOT

Create their own
Fun marketing
Established brand image
Product differentiation
Horizontal culture

Complexity of menu
Not many stores yet
Inactive promotion
Cramped space
High labor cost
Narrow target

High inflation rate.
Tough competition.
Depression of economy.
Dominating Competitor

High inflation rate
Mass customization trend
Increased brand equity
Advanced customers appetite
Stabilized family budget
SWOT Analysis
STRENGTH
WEAKNESS
OPPORTUNITY
THREAT
Competitors
Market Analysis
Big 3 Competitors
....

[pptx/pdf]Cold Stone Cremery,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p