사우스웨스트항공,영문,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

Southwest Airlines SAMSUNG
I n d e x
1. INTRODUCTION
2. ABOUT CEO
3. HRM SYSTEM
4. FACTORS
5. OPINION
CHOSEN FOR BEST WORK PLACE
FOR 3YEARS
(FORTUNE)
4TH. THE MOST RESPECTED COMPANY
(FORTUNE,2003)
- WIN, THE MOST SAFETY COMPANY
- WIN, NON-CONFLICT, LOWEST-TURNOVER
INTRODUCTION
LIMITED SERVICE
HIGH RATE OF USAGE ON PLANE
LOW COST
MAN TO MAN
SERVICE
FREQUENCY
OF
DEPARTURE
INTRODUCTION
SWA’S CEO Herb Kellerher
PERSON WITH STRONG CHARACTER AND FLEXIBLE THOUGHT
THE BEST LEADERSHIP -] MANAGEMENT STYLE WITH CONSISTENCY
CAPABILITY TO FIND SOLUTION OF CONFLICT
BETWEEN LABOR AND CAPITAL
FOUNDED ORGANIZATION CULTURE WITH TRUST
※ CASE
DRINKING WITH ENGINEERS WHOLE NIGHT, WITH TALKING ABOUT
THEIR OPINION AND PROBLEMS .THEN HE SOLVED IT IMMEDIATELY
= FOUNDATION OF SUCCESS BASED UPON PERSONAL RELATIONSHIP
ABOUT CEO
FUN



WARM

MANAGEMENT
H.R.M SYSTEM
....

[ppt/pdf]사우스웨스트항공,영문,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p