가격수준에따른단일원산지와복합원산지패션제품에관한소비자평가연구

가격수준에 따른 단일원산지와 복합원산지 패션 제품에 관한
소비자 평가 연구
A Study on Consumer Evaluation of Uni-national and Bi-national Fashion Products by Price Level

황선진*․이윤경**

[목차]

Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구방법
Ⅳ. 결과 및 분석
Ⅴ. 결론
참고문헌

1)

[ Abstract ]

The purpose of this study was to examine the consumer evaluation of uni-national and bi-national fashion products relative to the differences in price level. Information for the study was obtained through the use of 2×2 within-subjects factorial design with price(high vs. low) and the country-of-origin(uni-national vs. bi-national) of fashion products attribute(functional vs. emotional).
The consumers' evaluation of fashion products was measured in terms of quality perception, consumer preference and purchase intention. The subjects were 202 college male and female students. The data were analysed with ANOVA by using the SAS program.
The main results were as follows :
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[hwp/pdf]가격수준에따른단일원산지와복합원산지패션제품에관한소비자평가연구