맥도날드마케팅전략,맥도날드기업분석,McDonald마케팅전략,McDonald기업분석

Mcdonal s
Contents
GO!
1.Introduction
Ⅰ. McDonald s Birth

Ⅰ. McDonald s
Ⅰ. McDonald s Growth
Ⅰ. The success strategy

Ⅰ. Global Taste locally
◎ Localization
- The country s appetite for the most respected
product develops and sales

- Pursuing sustainable regional

- McDonald s advance to Japan and Germany
the 1971
Thailand Rice burger
India’s Menus: None Beef
Morocco McArabia
Israel -McKebab
Ⅰ. McDonald s QSC V
2.Service Analysis

Fast and kind service.


Training that gives employee a responsibility and authority.



The reason for finding our food.



Supplying sevice that surpass customer s expectation.



A effort that must be customer s happiness and pleasure.

Ⅱ. The basic principle

Ⅱ. Present Situation

① Eat a bugger in a car.
② Comfortable.
③ Already recognized as the
best in the world.
....

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