맥도날드,맥도날드맥모닝,맥모닝,맥모닝마케팅,맥도날드마케팅,맥도날드분석,맥도날드맥모닝전략,맥도날드영문판,영문마케팅,맥도날드영문마케팅,아침식사

Mc Morning
Table of Contents
Company Description
McMorning Description
Industry Analysis
SWOT Analysis of McMorning
STP Analysis of McMorning
Marketing Program - 4P Analysis
Implementation Plan
Financial Data
Evaluation and a proposal
2
Mc Morning
Company description
QSC V
(Quality, Service, Cleanness and Value)

Mission: “To be our customers’ favorite place and way to eat.”

One of McDonald’s competitive advantages is its focus on consistency of quality, production of food and use of raw materials all around the world.
3
Mc Morning
Mc Morning
McMorning set sells after opening a store until 11a.m. Some chains which run 24hours sell this menu from 4a.m to 11a.m.

Mcmorning set consists of English mac muffin, hush brown and coffee.

By adding sausage, egg or bacon, customers can get different kind of menu in different price.
4
Mc Morning
Situation Analysis
5
Mc Morning
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[pptx/pdf]맥도날드,맥도날드맥모닝,맥모닝,맥모닝마케팅,맥도날드마케팅,맥도날드분석,맥도날드맥모닝전략,맥도날드영문판,영문마케팅,맥도날드영문마케팅,아침식사