[영문판]NBA분석,NBA마케팅전략,NBA마케팅

NBA
Introduction of NBA
Table of Contents
NBA Marketing
NBA Sponsorship
NBA Analysis
Future of NBA
Yao Ming
Michael Jordan
NBA [National Basketball Association]
NBA

American Teams 29 + Canadian Team 1 = 30 NBA Teams
ABA(American Basketball Associaton) +
NBL(National Basketball League)
= NBA
American major Sports = MLB, NFL, NHL, NBA
NBA Marketing
David Joel Stern
Commissioner of NBA

Star Marketing Jordan Yao ming

Enhancement of Broadcasting
NBA의 세계화 전략
Bought best players around the world
Beginning of globalization of NBA
Reason for failure of industrialization and globalization of NBA

Majority is black race
Lots of confusing rules
Not known by many people
Trade
NBA Globalization Strategy
Star Marketing
① Yao Ming

Yao Ming
Birth 1980/ 9/ 12/
Age 32
Gender male
Size 229cm, 140.6kg
Debut Shanghai Sharks
Nickname walking wall of China
....

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