MIXXO_브랜드,패션마케팅,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p

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Marketing Final-Presentation
2012.06.13
IXXO

Introduction
Analysis of MIXXO
Analysis of Competitor
STP
fashion communication
Limitation of MIXXO
Strategy
Conclusion

Index
Introduction
Introduction

Introduction
-What We Did

Analysis of MIXXO
-4P
-SWOT

Analysis of Competitor

Segmentation
Targeting
Positioning

Fashion Communication

Limitation of MIXXO

Strategy

Conclusion



What we did
1st / 2nd Survey

Brand Analysis

Visiting Off-line shops -06.11

Making Marketing strategy

Introduction

Introduction
-Offline Shops

Analysis of MIXXO
-4P
-SWOT

Analysis of Competitor

Segmentation
Targeting
Positioning

Fashion Communication

Limitation of MIXXO

Strategy

Conclusion



Visiting Off-line Shops
Introduction
....

[pptx/pdf]MIXXO_브랜드,패션마케팅,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p