SPAO마케팅,브랜드마케팅,서비스마케팅,마케팅전략,패션마케팅,브랜드전략

Marketing
SPAO
Market analysis
SPAO, Competitors analysis
Designing Market strategy
Implementing Market strategy
Budget
SPA brand Market Condition
1996
2000
2002
2004
2006
2008E
-27
0.1
25.1
-6.1
7.7
-5.5
4.3
7.0
2.3
3.7
5.7
출처 : 하나 금융 연구소(2008), 국내의류 유통구조의 변화와 그 배경
자료원 : 통계청, 한국은행
100
100
180
220
260
(천억원)
-30
-10
0
10
30
20
20
(YoY, %)
의류시장규모
성장률
SPA brand Market Condition
Awareness of SPA brands
- UNIQLO is on the top position
- Domestic SPA brands have low awareness
0
50
100
11
UNIQLO
GAP
H M
MANGO
ZARA
FOREVER21
PLASTIC ISLAND
SPAO
MIXXO
:Raising SPAO’s Brand Awareness
OUR GOAL
SPAO has relatively low sales as compared with number of it’s stores
Then, which characteristics SPAO has
What is SPAO doing
- Fits clothes on Korean
- Makes goods base on Customized pattern of Korea(E-Land)
- Ideal clothes for Korean
Use functional fabrics which fit for purpose

- Use various and high quality materials
which fit for purpose
What is SPAO doing
....

[pptx/pdf]SPAO마케팅,브랜드마케팅,서비스마케팅,마케팅전략,패션마케팅,브랜드전략