홍삼,한삼인,웰빙건강,마케팅전략,건강음료시장,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

한삼인의 유혹
Contents
The problem of Hansamin for 4Ps
The expectation effect and After Control
1.The analysis of present conditions
and the reason of project
출처: 식품의약품안정청 영양기능식품정책과, 09.03.19일자 한겨례 ‘나이속인 홍삼 6년근 과속스캔들’
Our Object
1.The analysis of present conditions
and the reason of project cont’d
출처: 09.03.19일자 한겨례 ‘나이속인 홍삼
6년 근 과속스캔들’
2. The problem of Hansamin for 4Ps
2. The problem of Hansamin for 4Ps
1) PRODUCT
2) PRICE
2. The problem of Hansamin for 4Ps
3) PLACE
2. The problem of Hansamin for 4Ps


-]

-]
2. The problem of Hansamin for 4Ps
4) PROMOTION
3. STP strategy
Segmentation
Segment profile analysis
3.STP strategy cont’d
Segmenting (service output)
3. STP strategy cont’d
Targeting
Gap Analysis
*Demand-side gap analysis
3. STP strategy con’t
Positioning

- Our target segments are Segment C (housekeepers) and Segment B (gift buyers)
These two segment’s have so different properties

- Different segmnet -] Different strategy
3. STP strategy cont’d
....

[pptx/pdf]홍삼,한삼인,웰빙건강,마케팅전략,건강음료시장,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p