호텔경영,호텔마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

Hotel Preference(Recognition) Analysis
Main Hotel-Haeundae Grand Hotel
Competitors-Westin Chosun Paradise
SWOT Analysis (Haeundae Grand Hotel)
Marketing Strategy Analysis
Contents
Suggestion
Hotel Preference (Recognition) Analysis
Hotel Preference (Recognition) Analysis
The statistics of survey
*grade(1-very low, 5-very high)
Hotel Preference (Recognition) Analysis
Week Brand
Low Image
NEW Suggestion
Main Hotel - Haeundae Grand Hotel
Main Hotel-Haeundae Grand Hotel
Brand image
Formulation(easily
approach for the
public) dividing
management
Hotel Management Idea
Main Hotel-Haeundae Grand Hotel
Hotel scale
Main Hotel-Haeundae Grand Hotel
Hotel Room Room rate
\ 310,000 ~ \ 490,000
Standard
Deluxe
Beach Grand
Main Hotel-Haeundae Grand Hotel
Hotel Room Room rate
\ 310,000 ~ \ 490,000
Suite
Special Suite
Main Hotel-Haeundae Grand Hotel
Hotel amenity
Restaurants
Business Center
Lounge
Leisure Sports
Wedding Banquet
Info. Request mail
we were rejected!
....

[ppt/pdf]호텔경영,호텔마케팅,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p