호텔경영,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례

Report
호텔경영

Contents

Ⅰ. Hotel Preference(Recognition) Analysis

Ⅱ. Main Hotel-Haeundae Grand Hotel
1. Hotel Introduction
2. Hotel Management Idea
3. Hotel scale
4. Hotel Room Room rate
5. Hotel amenity

Ⅲ. Competitors-Busan Westin Chosun Hotel Busan Paradise Hotel
1. Hotel Introduction
2. Hotel Management Idea
3. Hotel scale
4. Hotel Room Room rate
5. Hotel amenity

Ⅳ. SWOT Analysis(Haeundae Grand Hotel)

Ⅴ. Marketing Strategy Analysis
- Haeundae Grand Hotel
- Busan Westin Chosun Hotel
- Busan Paradise Hotel

Ⅵ. Suggestion
(New marketing strategy to improve the Haeundae Grand Hotel s brand preference)

Ⅰ. Hotel Preference(Recognition) Survey

▶The date of survey
:April 28, 2010~May 5, 2010
▶The subject of survey
:From teens to sexagenary people who are live in Busan area.
▶The purpose of survey
....

[hwp/pdf]호텔경영,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례