포스코,소비자행동론,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

소비자행동론
Contents
Reasons for selecting
Introduce
정 관 장!
Reasons for selecting
Introduce · Reasons for selecting · The Point · Conclusion
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Environmental marketing
Social contribution
Success of develop to positive image !
정 관 장!
POSCO Introduction
Introduce · Reasons for selecting · The Point · Conclusion

Type of industry : Steel industry

Date of Foundation : 1968. 3.25

Business ideology

Contribute to human society

To become a estabished company

정 관 장!






포항제철 is a Public Enterprise
=] The image of a monopoly business under government protection

A good image of reliability and drable company
=] On the one hand, there are negative images of 포항제철

the company changed to a private company
=] the company changed its name to POSCO in order to transform
it the image of company




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[pptx/pdf]포스코,소비자행동론,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p