패션마케팅,지오다노,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

Fashion Marketing Team 11
Fashion Marketing

Table of Contents
About GIORDANO
What Giordano pursues
Why GIORDANO
STP
Segmentation/Targeting/Positioning
SEGMENTATION
Segmentation Target
Positioning
Trendy
Monotone
Basic
[Style of products]
Colorful
Expensive
Low
quality
High quality
Cheap
[Cost Brand Image]
4P
Product/price/place/promotion
Product
←Wrinkle Free material
Value for money
-Reasonable price low and middle priced
No sale rule
10000~20000￦
30000~40000￦
20000~30000￦
price
price
30000~40000￦
40000~60000￦
50000~60000￦
79800￦
In Department Stores Mega shops

Place

Place
Website
Promotion
Uses top celebrities as models
→ even though they’re low in price, it creates a highclass brand image
Promotion
Promotion
TV Advertising
↑ Advertising like movie
↑Popular advertising
Promotion
2.Point accumulation service
....

[ppt/pdf]패션마케팅,지오다노,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p