코카콜라,콜라마케팅,콜라역사,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

History

Environment Analysis

Industry Structure Analysis

SWOT Analysis

Target Positioning

4P - Product/Place/Price
Promotion

Conclusion
Founded: 1892
Headquarters: Atlanta, Georgia, United States
Area Served: World wide
Key People: Muhtar Kent(CEO)
Revenue: USD 35.119 billion
Business reach: over 200 countries
Products: Coca-Cola, Carbonated drinks,
Other non-alcoholic beverages
History of Coca Cola
Name: John Pemberton
Invention time: 1886
The main ingredient:
caramel-colored liquid

Increasing Competition of Carbonated Drinks in Market
People Who Have a Strong Personality
Well-being Trend
Increasing Competition of the Various Beverage Market
People Who Have a Strong Personality
For example of event reflected customer’s personality
WELLBEING TREND
....

[pptx/pdf]코카콜라,콜라마케팅,콜라역사,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p