스타벅스커피,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례

Guys, come to Starbucks
contents
Background
External Analysis
Internal Analysis
Customer Analysis
Conclusion
contents
Background
External Analysis
Internal Analysis
Customer Analysis
Conclusion
Background of our Project
Starbucks is only for female

Plan Marketing strategy
For male
contents
Background
External Analysis
Internal Analysis
Customer Analysis
Conclusion
Customer Analysis
Our survey results;
Competitor Analysis
50%
In recent year
80%
7~8years ago
Starbucks and CoffeeBeans
market share
In Recent years,
domestic brands
becoming more popular
the change of coffee culture
Before
where to drink coffee was important
Now
taste is important
roasted coffee bean has only 20days until its freshness is damaged
Foreign brand
(starbucks , coffeebean)

Import roasted bean
-]Not fresh
Domestic brand
(Angelinus, Hollys)

roast bean in domestic
-]fresh

(Angelinus -lotte chilsung factories,
Hollys -kyeongkido yongin)
contents
Background
....

[pptx/pdf]스타벅스커피,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례