미니쿠페,미니자동차,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,

MINI USA
TABLE OF CONTENTS
INTRODUCTION
BRIEF HISTORY
ADVERTISING AGENCIES

BODY
MARKETING STRATEGIES
EXTERNAL ANALYSIS
INTERNAL ANALYSIS

CONCLUSION
FUTURE EXPECTATIONS
BRIEF HISTORY
BMW MINI
By the British Motor Corporation (BMC) and its successors from 1959 until 2000

Oil shock(1956) Need for Small and Economy car in Europe




U.S. LAUNCH OF MINI
When gas was cheap,
large trucks and SUVs ruled the road

THE U.S. LAUNCH CAMPAIGN(2001-2002)
“Let’s motor”
Motoring VS. Driving

Launched with a single model (the Mini Hardtop),
Today’s Mini buyers can choose from
six different models

EXTERNAL ANALYSIS
EXTERNAL ANALYSIS
MINI COOPER
....

[pptx/pdf]미니쿠페,미니자동차,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,