마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례

Contents
I. Introduction
II. The process of the M A
III. Problem of the M A
IV. Conclusion
V. Reference

I. Introduction
① What is the Kumho Asiana Group
　　Kumho Asiana Group is a large South Korean conglomerate, with subsidiaries in the automotive, industry, leisure, logistic, chemical and airline fields. Originally taxi company, however, now they are major Korean conglomerate by M A. The group is headquartered at the Kumho Asiana Main Tower in Sinmunno 1-ga, Jongno-gu, Seoul, South Korea. The group was established in 1946.[citation needed] As of 2008 the Kumho Asiana Group CEO is Bak Sam Koo.

② Kumho Asiana Group s current condition.
　　Kumho Asiana Group has three departments. Which is divided three parts. First is chemical and tire part. Second part is Construction. Third part is transportation/distribution/service part. In these three parts, they have lots of small part.

③ Management ideology

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