국제경영,글로벌마케팅,현대자동차,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

International Business




Contents
Hyundai Motors
International business Issue
Analyze Current Position
Industry
Competitors
Global Market Situation
Core competence
Hyundai USA
Hyundai China
Hyundai Europe
Recommendations
Eco-Friendly
Marketing
Hyundai Motors
1967 Founded

CEO

Hyundai Motors
Hyundai Motors
International business Issue
To go into European Market
Position analysis
Industry
Internal External Factors

Position analysis
Competitors
Position analysis
Market Situation
Global Economic Recession

Hyundai Motors’ Core Competence
High Technological Skills
Engine Making skills
Hyundai Motors’ Core Competence
Eco-friendly Technology
Hyundai USA
HYUNDAI = Cheap car
(Influenced from ‘Excel’ late 80s) →Low quality
Open a new factory in Alabama
→ Improve the image of HYUNDAI

Hyundai USA
The Initial Stage (1986 to 1988)
The Troubled Years (1989 to 1998)
The Recovery (1999 to 2003)
Hyundai USA
....

[pptx/pdf]국제경영,글로벌마케팅,현대자동차,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p