PROSPECS,프로스펙스기업분석,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

Marketing Strategy
- Marketing Management
PROSPECS
Professional specification
Contents
Sales Account
2,513억
3,582억
2008
2010
STP
Segmentation
STP
Targeting
Teenagers ~ Thirties

Focusing their Fashion and Trends
STP
Design
Quality
PROSPECS
Current Position
Positioning
Customer
Trend-sensitive Financial Support
Teenagers
Unique Personality Reasonable Purchase
Twenties and Thirties
Customer
Competitor
Alpha Project
Outsourcing
Brand Image
Quality
Comfort
Credence
Core Competence
Need for specific product concept for customers
Company
Strength
Weakness
Opportunity
Original Korean Brand
Relatively cheaper price than other companies (No Loyalty)
High Quality Technology
....

[pptx/pdf]PROSPECS,프로스펙스기업분석,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p