GM,자동차시장,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

Web service of GM
CONTENTS
Introduction General Motors
The World s Largest Automaker
With Ford Motor, DaimlerChrysler, Big 3 automaker in USA.

Founded in 1908 (sales leader for 76 years)

Headquarters in Detroit.

Current CEO is Richard Wagoner, Jr.
2006 Sales volume
(million)
GM manufactures its cars and trucks in 33 countries and employees about 284,000 people around the world.
Problem
Too wide
expansion
Communication
time cost
Compatibility
of software
Difficulty in
management
The company had more than 30 plants worldwide and retools them on an average of every seven or eight years.
Plant IT ranges from state-of-the-art to almost obsolete.
If company wants to compare defect ratios for car made at various plants, it has to have specific systems written for each generation of a plant, and then pull them together, a costly processor.
Undergo difficulties in managing foreign suppliers buyers
....

[ppt/pdf]GM,자동차시장,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p