코카콜라,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례

CONTENTS

Introduction
1.1 Executive summary ..................................................................................3

1.2 About The Coca Cola Company

- Coca Cola s mission, vision and objective ..................................................3
- The background and history..................................................................5
- How Coca Cola has maintained its top position (Competitive advantage).........6

SWOT Analysis of the Coca Cola Company
2.1 About SWOT
- Simple definition of SWOT.................................................................7
2.2 Strength
- Explanation of Strength ....................................................................7
- Strength of Coca Cola ......................................................................7
2.3 Weakness
- Explanation of Weakness...................................................................8
....

[docx/pdf]코카콜라,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례