자라,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례

Contents

Introduction (Zara)
Current situation of Zara
- Rate of sales
- Current position
Features
- Fast fashion
- SPA
- Vertical structure
- Market oriented
Strategy 1 - Environpolitics
Strategy 2 - Application strategy (Augmented reality)
Strategy 3 - Application strategy (Customer’s participation)
Q A
Introduction
Introduction
Current situation
63.8% Contribution to total sales
1,608 Number of stores
88 Number of net openings
74 Countries
Features (1)
Fast fashion
- Quick Response
- Everyday New Product
Features (2)
Specialty retailer of Private label Apparel (SPA)
Plan
Production
Distribution
Plan
Company
Production
Company
Distribution
Company
Time Lag
Time Lag
Features (3)
....

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