소비자행동분석-LOTTE GIANTS

Consumer Behavior
“ LOTTE GIANTS Let s be the Giants
”
CONTENTS
1. Korea Professional Baseball
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Lotte Giants
KOREA PROFESSIONAL BASEBALL
Korea National Baseball Team
2006 WBC
Semi - Final
2008 Beijing Olympic
Champion
2009 WBC
Second Place
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Lotte Giants
KOREA PROFESSIONAL BASEBALL
The Effect - Number of Spectators
2. Lotte Giants
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Lotte Giants
INTRODUCE THE LOTTE GIANTS
Emblem Mascot Nuri, Ahra, Piri
History
Hometown : Busan, Ulsan

Establishment : 1975

Title : 2 times Korean series winners in 1984, 1992

In 2011 : Coach, Yang seungho, 3rd place
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Lotte Giants
INTRODUCE THE LOTTE GIANTS
The number of audiences in 2011
Team Records
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Lotte Giants
MARKETING STREATEGY

Special Cheer Culture
Special cheer songs and
Instruments are represented
the Lotte Giants.
[ The biggest Karaoke in the world ]
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Lotte Giants
MARKETING STREATEGY

Emotion Marketing
....

[pptx/pdf]소비자행동분석-LOTTE GIANTS