기업사레분석

[기업 사례 분석]

Lenovo Group Ltd.
레노버가 존재함으로써 세상이 더 좋아졌는가

I.
서 론

1.
연구의 배경
···············································
2

2.
기업의 사회적 책임이란
································
2

3.
중국에서의 CSR 인식 변화와 ‘레노버’선정이유
······
5

II.
본 론

1.
레노버(Lenovo) 소개
·····································
8

2.
사회적책임활동 분석
·····································
11

(1)
레노버 CSR의 특징
·····································
11

(2)
레노버 CSR의 이해관계자 모델 분석
··················
13

1)
제1차 이해관계자 (주주, 종업원)

2)
제2차 이해관계자 (소비자, 협력업체, 경쟁업체)

3)
제3차 이해관계자 (지역사회, 환경)

III.
결 론
·························································
21

IV.
참 고 문 헌
················································
23

Ⅰ. 서 론

1. 연구의 배경

....

[hwp/pdf]기업사레분석