전략경영_파이널_최종

Namyang’s coffee mix market access
For a long time ‘Dongsuh’ Foods and Nestle have been kept
their monopoly on coffee mix market.

Recently, ‘Namyang’ advance into the coffee mix market
implies that the large food companies enter into coffee
market. it takes a food industry official s eye.

We will analyze diversification of Namyang in coffee mix market, based on the strategic option selecting process such as internal (VRIO framework ) external analysis(michael porter’s 5 forces model).
We will know whether the Namyang’s diversification strategy is reasonable or not and predict future value of coffee mix market.

Executive summary
Namyang Case
Namyang’s main items
- Dry milk, Milk, Yogurt, cheese, Beverage Tea, Soybeen milk
- Apply a powdered milk manufacturing technology
Namyang make a apply the new skill that put nitrogen in stick Packing for intercept the oxgen contact within a country first. It raises coffee bean s perfume and nature materials conservation.
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[ppt/pdf]전략경영_파이널_최종