브랜드 네임의 변경

A백화점
브랜드 네임의 변경

- 목 차 -
Ⅰ. 서론
1. 주제선정 ······················································································ 3
2. 조직소개 ······················································································ 4
Ⅱ. 본론
1. 브랜드 변경 VS 유지········································································ 6
2. 환경분석······················································································· 7
3. 고객분석······················································································· 8
4. 컨셉설정······················································································ 11
5. 키워드 추출·················································································· 11
6. 1차 네이밍 후보안 선정··································································· 12
7. 설문··························································································· 13
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