메스커뮤니케이션-역사

Mass Communication Theory
INDEX
Social Cognitive
Theory
´ ´
01 Pororo
02 Food Programs
03 Diet
04 Queen of housewives
INDEX
01 Pororo
INDEX
01 Pororo
01 Pororo - Social cognitive + Diffusion of innovation
Social cognitive

- Learning good things from mass media
Diffusion of
Innovation
- S shaped curve

Children’s TV shows

→Pro-social, positive effects
→Improving literacy
→Learning positive social behavior
Innovation diffuses or spreads throughout society in a predictable pattern.
Hello, I’m pororo
Many children learn lessons like friends, love, education through stories of me and my friends : )
Children can learn what is good behavior or bad of themselves.
01 Pororo - Social cognitive (Learning good things)
INDEX
01 Pororo - Social cognitive (Learning good things)
INDEX
01 Pororo - Diffusion of innovation (S- shaped curve)
INDEX
02 Food Programs
INDEX
02 Food Programs
Social cognitive

- Vicarious capacity
....

[pptx/pdf]메스커뮤니케이션-역사