KTF의마케팅전략분석

KTF Possibility of no.2
Contents
Market analysis

SWOT analysis

Objective, Rationale

Theoretical evidence

Strategies
About KTF..
History of KTF
1996. Acquired PCS business rights
Held inaugural meeting of KTF Freetel Co. Ltd.
2001. KTF subscribers exceeded 10 million,
Signed merger agreement between KTF and KTI.COM
It has concentrated on the mobile E-commerce and IMT2000
as a frontier of the next generation mobile telecom.
- No.2 mobile company in Korea following SKT
Market analysis
Market share
saturated market phone number portability
→ overheated competition
1 strong 2 weak → oligopolistic economy
Market analysis
Advertisement cost
Overheated competition → enormous Marketing costs
Key market analysis
Concentrate on teens, twenties and women !!
SWOT Analysis
Objective
Build distinguished brand image
Fashion, Trend, Youth
Measurable objective
To achieve youngsters’ degree of cognition
from 40% to 60% in 3 months.
....

[ppt/pdf]KTF의마케팅전략분석