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Research Method
Double standard of perception about tattoo
Contents
Brief Review
Survey experiment
Analyze Results
Benefit
Conclusion
Q A
Research Method
Research Method
BRIEF REVIEW topic
On the level of intimacy and difference of gender,
do people have a double standard of tattoo

on the basis on the third-person effect
Research Method
BRIEF REVIEW benefit
For ad agency For media producer
SURVEY EXPERIMENT
Research Method
Research Method
Hypothesis
There is a relationship between
level of closeness and 20s’ double
standard of perception toward tattoo.
Research Question
Is there any relationship between
gender of people having tattoo and
20’s double standard of perception
toward tattoo
SURVEY EXPERIMENT
Research Method
Research Method
1.Demographic Characteristics
2.Backgrounds
3.Perception of tattoo
4.Verify the 3rd effect
5.What affects perception of tattoo
....

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