스타벅스

HUMAN RESOURCE MANAGEMENT

CONTENTS
1. Basic Information of STARBUCKS

2. HR Practices

3. Application to the Hospitality Industry

4. Conclusion
Chapter 1. Basic Information of STARBUCKS
International coffee and coffeehouse chain based in Seattle.

The first Starbucks was opened in 1971 by three partners.

Employees : 128,898 (2009)

Revenue : US$ 9.77 Billion (2009)
STARBUCKS COFFEE COMPANY
Mission Statement
Providing the best coffee experience to the customer.
Coffee experience : not only best quality coffee but also something that customers can get with coffee.
SWOT Analysis
SWOT
Brand power
Excellent personnel
management
The best quality coffee
High price
Crowded stores
Many competitors
Use of disposable products
Downsizing of instant
coffee market
Increase demands for take
out coffee
Increase low priced
take out coffee stores
Unstable coffee bean
price
Low barriers to entry
Service Philosophy
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