설화수보고서

Contents

1. Brand Selection

2. Situation Analysis

3. Developing Advertising Strategy

4. Creative plan

5. Media

The meaning of Seol Wha Soo:
SulwhaSoo is a cosmetics from Amore Pacific developed by the cooperation with the Kyung Hee University Oriental Medicine Department based on the evidence of traditional oriental product. The meaning of the brand is Blossoming a beatiful snow flower on top of a branch called Age. It s a metaphor of dried tree branch during winter with piled snow on the branches look beautiful for women with age developing beauty. This brand has a vision to put its brand philosophy on the succession of the coception of beauty and to give credit to the prescription as a global name-brand

A brand that pursues an epigyny of aesthetics
- By using the original resources from nature to take care of ones beauty, and
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[hwp/pdf]설화수보고서