매스 커뮤니케이션

매스 커뮤니케이션과 대인 커뮤니케이션의 혼재
- 뉴미디어에 의한 매스 커뮤니케이션의 변화

목 차

1. 서론 ························································· 1

2. 본론 ························································· 2

가. 개념 정리················································· 2
1) 매스 커뮤니케이션과 대인 커뮤니케이션 ···· 2
2) 뉴미디어의 개념과 범위 ·························· 3

나. 변화 단계 ················································ 4

다. 사례 제시 ·················································4
1) 광고의 변화 ·········································· 5
2) 텔레비전의 변화 ···································· 6
3) 라디오의 변화 ······································· 8
4) 보도 프로그램의 변화 ···························· 10

3. 결론 ························································· 3

1. 서론

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[hwp/pdf]매스 커뮤니케이션