SPORT

SPORT
MARKETING
The SK Wyverns
SWOT Analysis
Marketing Mix

Content
Strength
Weakness
Opportunity
Threat
SWOT
Analysis
Location
Age
Companions
Segmentation
Product
Place
Price
Promotion
Marketing Mix
SWOT Analysis
Lack of Star Players in the SK Wyverns

Lack of Regional
Loyalty
Baseball Boom in Korea.

Only One Baseball Team in Incheon

5 Days of Work
Many Competitors in KBO

Other Sports Team in Incheon.
Segmentation
MARKETING OBJECTIVE
One million spectators and
No. 3 in next 3 years.
Segmentation 1: Location
....

[pptx/pdf]SPORT